The Charisma Myth:

How Anyone Can Master the Art and Science of Personal Magnetism

By: Olivia Fox Cabane

Portfolio, 2013

272 Pages

Reading Time: 7 hours

PBC Rating: 8/10


What if charisma "could" be taught?
The charisma myth is the idea that charisma is a fundamental, inborn quality--you either have it (Bill Clinton, Steve Jobs, Oprah) or you don't. But that's simply not true, as Olivia Fox Cabane reveals. Charismatic behaviors can be learned and perfected by anyone.
Drawing on techniques she originally developed for Harvard and MIT, Cabane breaks charisma down into its components. Becoming more charismatic doesn't mean transforming your fundamental personality. It's about adopting a series of specific practices that fit in with the personality you already have.
"The Charisma Myth" shows you how to become more influential, more persuasive, and more inspiring.

Why Our Gurus Recommend

This book is great for young professionals, managers, CEOs, or anyone who wants to be more charismatic, successful at work, and make real connections with their coworkers. It provides direct and specific practices that will help the reader enrich their life. The Charisma Myth can make a measurable difference in how professionals carry themselves and behave in the work place.