The Carrot Principle:

How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance (Updated)

By: Adrian Robert Gostick

Free Press, 2009

256 Pages

Reading Time: 4 hours

PBC Rating: 8/10


Stick Management is out. Carrot management is in! "The Carrot Principle" offers proven strategies to help recognize and motivate your valued employees.
Since its original publication in 2007, the "New York Times" bestseller "The Carrot Principle" has received rave reviews in "The Wall Street Journal," "Fortune," and "The New York Times," and has helped a host of managers to energize their teams, and companies to dramatically boost their business results. The book was even adopted by the prestigious FranklinCovey International training and consulting group for its leadership training. This updated edition couldn't come at a better time, as the economic downturn requires us all to come up with creative and cost-effective ways to stimulate growth and productivity.
Revealing the groundbreaking results of one of the most in-depth management studies ever undertaken, "The Carrot Principle" shows definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. With independent results from HealthStream Research, and analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel. These managers lead with carrots, not sticks, and in doing so achieve higher:
- Productivity
- Engagement
- Retention
In a new chapter, Gostick and Elton report on the results of an extensive study, conducted by leading research authority Towers Perrin, that confirms the extraordinary effectiveness of the Carrot Principle approach all around the globe.
Drawing on case studies from leading companies including Disney, DHL, KPMG, and Pepsi Bottling Group, Gostick and Elton show how the key to recognition "done right" is combining it with four other core traits of effective leadership. Gostick and Elton walk readers through exactly how to use the simple but powerful methods they h

Why Our Gurus Recommend

This book is great for managers that are looking to improve the motivation, effectiveness, and performance of their team. It provides a strong case for why meaningful recognition works in making organizations more successful and provides a methodology for creating a ?carrot culture.? The creation of a recognition program helps companies to increase productivity, morale, and engagement with their employees.