Start with Why:

How Great Leaders Inspire Everyone to Action

By: Simon Sinek

Portfolio, 2011

260 Pages

Reading Time: 6 hours

PBC Rating: 9/10


"A powerful and penetrating exploration of what separates great companies and great leaders from the rest."
-Polly LaBarre, coauthor of "Mavericks at Work"
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?
In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

Why Our Gurus Recommend

Start with Why is a must read for any leader looking to create a long-term vision and guiding principles for their company or cause. The book provides insight into understanding why your company exists and how to share it in a meaningful way with customers. In addition, it shows business leaders how to demonstrate authenticity and build loyalty among their clientele.