The Power of Habit:

Why We Do What We Do in Life and Business

By: Charles Duhigg

Random House Trade, 2014

371 Pages

Reading Time: 10 hours

PBC Rating: 9/10


In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren�s Saddleback Church, NFL locker rooms, and the nation�s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Why Our Gurus Recommend

Many business professionals would benefit from the information in this book. It provides practical advice on how to break bad habits and develop new ones. The techniques outlined provide a framework for changing the way the reader behaves. The Power of Habit is a must read, and the Gurus recommend it to all of our subscribers!