The Story of Success

By: Malcolm Gladwell

Back Bay Books, 2011

317 Pages

Reading Time: 6 hours

PBC Rating: 9/10


In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

Why Our Gurus Recommend

This book is perfect for managers, young professionals, educators, and entrepreneurs and those who want to answer the question of what brings about success . The text challenges the notion that genius and greatness are predominantly a function of innate ability and presents a strong argument to the contrary. The ideas within this book are thought provoking, and the weaves together seemingly unrelated stories to form a unique perspective on achievement.